Brand guidelines - Version 1.0, 2024

Visual identity

Graphic devices

In our visual language, graphic devices play a pivotal role in enhancing brand recognition and conveying our message. These elements are carefully designed to align with our brand identity and create a cohesive experience.

Device

Abstract Australian forms

Drawn from the Australian landscape, these abstract graphic devices represent the textures and patterns found across the country. These shapes can be used to hold photos or as standalone block colours to create visual interest in designs.

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Colour pairing

Using the primary and secondary palette

In most cases, it is best to pair primary and secondary colours with their respective accents to maintain balance and consistency.

Combining multiple colours

When using different colours in addition to the accent, choose those that have enough contrast to ensure visual clarity and harmony. Below, there are examples of appropriate combinations to serve as a guideline when pairing multiple colours.

Using images

Using images

The device can be used to hold images alone, or in combination with the seconday palette to display images in a way that creates visual interest.
Device Rules

Incorrect treatment

  1. DON’T stretch the device.
  2. DON’T colour the device in any way that is not outlined in this document.
  3. DON’T edit or attempt to recreate any part of the device.
  4. DON’T place the device on any background that hinders the visibility or legibility.
  5. DON’T add drop shadows or any other effects to the device.
  6. DON’T overlap the device.
  1. Incorrect treatment
  2. Incorrect treatment
  3. Incorrect treatment
  4. Incorrect treatment
  5. Incorrect treatment
  6. Incorrect treatment

If you have any questions regarding the brand guide, please contact:

Wendy Hovell – Graphic Designer
P: 07 3105 8211
E: w.hovell@acrrm.org.au