The selected colour palette separates ACRRM from its competitors while setting the scene of rural and remote Australian medicine. The primary colour palette consists of three colours: green, orange and neutral. Our primary colour palette is used on all communications and branded materials. It is particularly useful when conveying simplicity, directness, and clarity in our visual communications. Slate is to be used for digital use only when the default Black for print is not used.
Green
C72 M43 Y100 K40
R62 G85 B39
HEX #3E5527
PMS 2266
Green Accent
C71 M44 Y99 K0
R102 G127 B66
HEX #667F42
PMS 575
Orange
C7 M72 Y97 K0
R228 G106 B42
HEX #E46A2A
PMS 1655
Orange Accent
C19 M76 Y100 K8
R190 G88 B39
HEX #BE5827
PMS 173
Warm Neutral
C5 M3 Y12 K0
R240 G239 B223
HEX #F0EFDF
PMS Warm Gray 1
Cool Neutral
C14 M11 Y17 K0
R218 G215 B206
HEX #DAD7CE
PMS Cool Gray 1
Slate (text use only)
C78 M64 Y52 K43
R52 G63 B73
HEX #343F49
PMS 4280
Our secondary colour palette includes a suite of complementary colours. The secondary palette draws inspiration from Australia’s diversity in nature. It offers a wider range of hues to evoke a sense of harmony and variety in designs. They are to be used sparingly to add depth, complexity, and visual interest to materials. The primary colour will always be predominate, using the secondary colours in instances like bullet points or call-to-actions. This palette can also be used more freely in social media and extended marketing materials.
Sunset
C5 M44 Y93 K0
R236 G155 B51
HEX #ED9C30
PMS 3588
Sunset Accent
C0 M24 Y75 K0
R255 G198 B51
HEX #FFC658
PMS 122
Earth
C22 M88 Y99 K12
R178 G63 B38
HEX #B23F26
PMS 2349
Earth Accent
C27 M89 Y100 K24
R151 G52 B32
HEX #973420
PMS 2628
Sandstone
C15 M59 Y64 K1
R210 G126 B97
HEX #D27E61
PMS 4053
Sandstone Accent
C12 M37 Y35 K0
R221 G168 B153
HEX #DDA899
PMS 7415
Eucalypt
C64 Y41 M69 K23
R91 G109 B85
HEX #5B6D55
PMS 5615
Eucalypt Accent
C51 M27 Y48 K2
R133 G157 B138
HEX #859D8A
PMS 5645
Ocean
C73 M46 Y33 K7
R81 G118 B140
HEX #51768C
PMS 7698
Ocean Accent
C54 M23 Y19 K0
R121 G167 B188
HEX #79A7BC
PMS 550
Banksia
C36 M67 Y47 K11
R155 G98 B106
HEX #9B626A
PMS 4985
Banksia Accent
C22 M54 Y32 K0
R199 G134 B144
HEX #C78690
PMS 694
If you have any questions regarding the brand guide, please contact:
Wendy Hovell – Graphic Designer
P: 07 3105 8211
E: w.hovell@acrrm.org.au
