Brand guidelines - Version 1.0, 2024

Visual identity

Logo

This section provides guidelines on the essential elements of the ACRRM logo: the primary and secondary logo and the brandmark. As you’ll see, these elements can appear in various combinations to suit different contexts. The aim is to ensure consistent and effective logo usage across all brand touchpoints.

Logo suite

Primary Logo – Acronym

Four versions of the primary ACRRM logo have been created to allow for maximum legibility and impact across all applications. The logo must never be recreated or altered. It must always be used.

  1. Full colour
    This is the primary version of the logo and should be used whenever the logo appears on a white or neutral background. This version should not be placed on dark coloured backgrounds, or backgrounds that provide bad contrast/legibility.
  2. Reverse
    This version should be used wherever use of the positive version is not possible. This reversed version should be used on dark backgrounds that provide enough contrast for white and orange – ensuring the logo appears visibly clear and legible.
  3. Black
    The black version of the logo should be used on light backgrounds when colour is limited or not appropriate.
  4. White
    The white version of the logo should only be used on backgrounds that provide good contrast/legibility.
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Secondary – Full name

The secondary logo also has four versions, and should be used when the full name of the College is required. It is only to be used in in formal communications from the Office of the CEO.

  1. Full colour
    This is the preferred version of the logo and should be used whenever the logo is placed on a white or neutral background. This version should not be placed on dark coloured backgrounds, or those that provide bad contrast/legibility.
  2. Reverse
    This version should be used wherever use of the positive version is not possible. This reversed version should be used on dark backgrounds that provide enough contrast for white and orange – ensuring the logo appears visibly clear and legible.
  3. Black
    The black version of the logo should be used on light backgrounds when colour is limited or not appropriate.
  4. White
    The white version of the logo should only be used on backgrounds that provide good contrast/legibility.
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Brandmark

The ACRRM brandmark should be used in instances where limited space is available and the primary logo cannot be used, for example, on ACRRM’s social media pages. It must never be recreated or altered.

  1. Full colour
    This is the preferred version of the mark and should be used whenever the marque is to appear on a white or neutral background. This version should not be placed on dark coloured backgrounds, or backgrounds that provide bad contrast/legibility.
  2. Reverse
    This version should be used wherever use of the positive version is not possible. This reversed version should be used on dark backgrounds that provide enough contrast for white and orange – ensuring the brandmark appears visibly clear and legible.
  3. Black
    The black version of the brandmark should be used on light backgrounds when colour is limited or not appropriate.
  4. White
    The white version of the brandmark should only be used on backgrounds that provide good contrast/legibility.
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Logo usage

Exclusion zone

In order to protect the integrity and legibility of the ACRRM logo, an exclusion zone, or safe area, has been created around the logo into which nothing should infringe upon.

  1. Primary logo – Acronym
    The minimum clearspace of the primary logo is measured by height of the “M” in the ACRMM logo.
  2. Secondary logo – Full name
    The minimum clearspace of the secondary logo is measured by the width of the brandmark.
  1. Exclusion zone
  2. Exclusion zone

Minimum size

To ensure the logo always appears clear and legible, an absolute minimum size has been set.

The ACRRM logo should never appear smaller than detailed here.

  1. Primary logo – Acronym
  2. Secondary logo – Full name
  1. Minimum size
  2. Minimum size
Co-branding

Exclusion zone

When ACRRM partners with other established organisations or institutions, we take care to preserve the integrity of our logo.

  • Clear space has been created to avoid being in close proximity to the other brandmarks. Minimum clear space for co-brands is the height of the M in the ACRMM logo.
  • The ACRRM logo should appear first where possible.
  • The logos should appear in equal proportion to the other logos.
  • Simplify designs when possible. Select neutral colours that work well with all partners’ branding.
  • Do not use the brandmark when pairing with other organisations.
  1. Exclusion zone

Lockup options

Logos come in various shapes and sizes, and our partners and customers may have specific rules or expectations for the use of their logos. Therefore, we offer two layout options to adhere to these requirements.  While all three options are suitable for some partnerships, only one may be apt for others. Regardless of the layout used, the logos should be of similar size and weight to maintain balance. All co-brands should be used with appropriate clear space. The minimum clear space for co-brands is the height of the ACRMM logo.

  1. Wide logos
    A horizontal lockup works best when the partner’s logo is wider.
  2. Narrow space
    A vertical lockup works best when you’re placing the co-brand in a squared or narrow space.
  1. Lockup options
  2. Lockup options
Logo rules

Incorrect logo treatment

  1. DON’T stretch the logo.
  2. DON’T colour the logo in any way that is not outlined in this document.
  3. DON’T edit or attempt to recreate any part of the logo.
  4. DON’T place the logo on any background that hinders the visibility or legibility.
  5. DON’T add drop shadows or any other effects to the logo.
  6. DON’T rotate the logo.
  1. Incorrect logo treatment
  2. Incorrect logo treatment
  3. Incorrect logo treatment
  4. Incorrect logo treatment
  5. Incorrect logo treatment
  6. Incorrect logo treatment

If you have any questions regarding the brand guide, please contact:

Wendy Hovell – Graphic Designer
P: 07 3105 8211
E: w.hovell@acrrm.org.au